VAX OVER FICTION
In the midst of the COVID-19 pandemic and the rampant spread of misinformation, our objective was to present information in a softer, more empathetic tone. To achieve this impact, we utilized a gentle voiceover and a shifting color scheme that conveyed a gentle and calming mood. In addition, we chose lowercase typography and a modern, graceful font to highlight specific words, which would typically be bold headline fonts.