JUST WOMEN’S SPORTS
Just Women's Sports is a digital platform exclusively devoted to covering women's sports. As part of this initiative, I've been involved in various projects in collaboration with other sports organizations or internally. The objective is to create a unified visual identity by merging the branding of two entities and staying true to JWS branding.
JWS x NIKE
JWS, Leslie Osborne, Sam Mewis, Lynn Williams, and Nike have teamed up to promote the new Nike React Infinity shoe. The focus is on highlighting the playful personalities of these soccer stars while incorporating a street-inspired aesthetic with painted and taped textures, imaginative image layouts, and eye-catching graphics.
JWS x UNDER ARMOUR
The graphics featured in the YouTube series "Jordan Thompson Volleyball Camp" were designed with a minimalist approach while incorporating vivid colors and dynamic elements to captivate the audience.
The task was to develop design frames for a 30-second commercial spot that would effectively represent Just Women's Sports. The objective was to integrate the brand's color scheme and incorporate lively motion graphics to allude to the excitement surrounding women’s sports along with textural elements that could be carried throughout the spot.
JWS TV COMMERCIAL PITCH
