Our assignment was to produce two promo spots for Season 2 of American Soul. The first spot relied heavily on footage and utilized blur, repetition, color, and lighting techniques to create a dreamy atmosphere. In contrast, the second spot drew inspiration from a kaleidoscope effect, showcasing each character in a moment of glory while surrounded by objects that best represented their story on the show. Our goal was to create a cohesive world where each character could exist, leading viewers on a journey through this world until reaching the final logo resolve.